How Great Product Teams Decide What to Build Next

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Why real customer behaviour matters more than ever in the age of AI Product managers and engineers can spend months shaping a feature before anyone outside the business touches it. When customers get hold of it, they might use it exactly as expected or find a completely different path. They might ignore the main feature altogether and keep coming back to something the team barely noticed during development. This is where the real learning, and the interesting decisions, begin. Meanwhile, AI has…