Meta Bets Its Next Revenue Line on Personal AI Agents

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Meta put consumer AI agents at the center of its revenue plan on July 29, 2026, when it reported second-quarter results and then used much of the earnings call to lay out a consumer agent business that has not launched yet. CEO Mark Zuckerberg told investors that personal agents will be "the foundation for our next wave of products and revenue lines in the months and years ahead," and said the company would have more to share soon. Zuckerberg sorted Meta's AI work into three buckets on the…